Working Outside the Comfort Zone.
who owns their own business has, undoubtedly, run into this
problem: that nasty comfort zone. For some of us, it can
literally make or break our business. Whether your business
is web design, virtual assistant, or some type of direct
selling- there�s going to come a time when you find yourself
stuck-and the reason you�re stuck is because you are now
required to step out of that comfort zone. That being said,
how do you get around it? Or can you get around it?
Unfortunately, you can�t just �get around it�. But you can
find ways to �trick your brain� and get through it. The
good news is that it can be a rather painless process.
I want to
point out a few myths associated with our comfort zones. I
think once you realize they are myths, the fear of getting
out of our comfort zones will be easier to tackle.
Only people who work in some type of �direct selling� will
have problems with their comfort zone.
Not true. No matter what your business is, let�s face
it�customers aren�t going to come to you in droves simply
because you may have a good product or service. It�s going
to take some selling on your part to bring those customers
If I own my own business, I will be able to control how
often I have to be out of my comfort zone.
No. The truth is, you may have to come out of your comfort
zone even MORE�unless of course you have a lot of $$ for
payroll, so you can hire people to do these things for you.
We all know how powerful and advantageous word of mouth can
be. When your business is at the beginning stages, who is
going to be your word of mouth? YOU!
things being said, how in the world do you work around
this? Well, as I stated above, there are some ways you can
�trick your brain� and get through it.
presume the prospect of being outside your comfort zone will
lead to something negative. For example: A cold call.
YIKES!! Those three words alone are enough to take me out
of my comfort zone. The majority of us assume that because
it�s a �cold call�, we are certain to get a flat-out �NO�.
Think about it. You�re calling that person for a reason.
You just might have something they might need. For
instance, let�s say I�m a virtual assistant. I just heard
there was a new lawyer in town that doesn�t have a
secretary. So, without presuming anything, I
take a deep breath and pick up the phone. It turned out
he/she was just working on a classified ad to hire a
secretary, but since you called, he/she has reconsidered and
thinks your service may be just the ticket! In fact, that
new lawyer didn�t even know there was such a service in
town. Bingo! You�re in.
many times when you were working for someone else (or maybe
still are), did your boss assign you to do something which
took you out of your comfort zone? Probably a lot. But you
did it anyway. Why? Because it was your job and you didn�t
want to jeopardize losing it. Are you really willing to
jeopardize your OWN business?
#3) How many times in our everyday lives have we stepped out
of our comfort zone-without even questioning it? When you
had your first baby--that was definitely something you
weren't used to. How about meeting your ex-husband's new
wife? HA! I'm sure THAT was definitely out of your comfort
zone! OR, how about when you had to peddle your children's
fundraisers to your friends and co-workers? Were you afraid
they say no? Probably not...you did it because it was for a
Well, isn't your business a good cause? Aren't the majority
of us working at home, or trying to work at home, doing this
because our family comes first? Well, that's a mighty good
My point is this: Don't let the fear of getting out of your
comfort zone hinder you from doing what you need to do! Take
things one step at a time. Soon you�ll discover that going
outside the comfort zone is nothing more than a stroll in